International Workshop 2026 • Cholula, Puebla

Sustainable Gastronomic Tourism Destinations

Management of gastronomic tourism with digital redesign and artificial intelligence

September 18 – 21, 2026

Limited to 20 participants

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33 h Workshop + WorkLab

30+ Years of director experience

40+ Countries in CEGAHO track record

20 Available spots

Why CEGAHO

Immersive and tasting WorkLab learning in businesses, experiences, itineraries, routes, and tours!

Traditional mole poblano ingredients: chiles, tomatoes, chocolate, nuts, and seeds on a wooden table — 1. Mole poblano ingredients

Chiles en nogada with walnut sauce, pomegranate, and parsley on Talavera plates — 2. Chiles en Nogada

Digital wine tourism app with wine analysis in a cellar — 3. Wine application

Craft beer tour at Cervecería Cholula brewery and family restaurant — 4. Grace Brewery

The WorkLab complements classroom learning with sensory and immersive tours to experience the gastronomic history and culture of San Pedro and San Andrés Cholula through ambiance and tasting of appetizers, menus, culinary traditions, local ingredients with ancestral criollo corn planting processes, and desserts such as cholulteca “muégano” for local celebrations, ancestral beverages such as mezcal and “cacao foam”, served on contemporary pottery decorated with pre-Hispanic ceramic designs or UNESCO World Heritage Talavera pottery. Visit the local market to discover the ingredients of Mole Poblano, the most representative mestizo dish of Puebla and Mexico, then learn its preparation process and taste it with artisan mezcal. As a grand finale, the beer tour. Participants may optionally evaluate unique businesses or those recommended by the Michelin Guide.

Key components:

Networking, dialogue, debate, and international experience exchange.
Workshop: classroom sessions led by renowned experts and academics.
WorkLab: immersive tours and experiences with experiential learning in business innovation, experience design, and integration of itineraries and routes in the Magic Town of Cholula (San Andrés and San Pedro Cholula), San Andrés Calpan, and Puebla City.
Evaluation as a “mystery guest” at unique establishments.
Application of methodologies and tools from the book Planning Sustainable Gastronomic Tourism Destinations and the Manual of Businesses, Gastronomic and Tourism Products.
Digital presence strategies and artificial intelligence applications in businesses, routes, and destinations throughout the tourism travel cycle.
Personalized mentorship from the workshop director with 30 years of experience and proven methodologies in practical cases from gastronomic and tourism destinations across the Americas, Caribbean, Europe, and Asia.