September 18, 19, 20 and 21. Magic Town of Cholula in Puebla, Mexico.
International Workshop
Sustainable Gastronomic
Tourism Destinations
Management of gastronomic tourism
with digital redesign and artificial intelligence
Limited to 20 participants
Why CEGAHO
Immersive and tasting WorkLab learning in businesses, experiences, itineraries, routes, and tours!
What is the CEGAHO Workshop 2026?
A workshop on destination direction, management, and sustainable planning with an immersive tasting learning lab on practical cases of businesses, experiences, itineraries, routes, and tours in Cholula, Puebla, Mexico.
About the Worklab:
The WorkLab complements classroom learning with sensory and immersive tours to experience the gastronomic history and culture of San Pedro and San Andrés Cholula through ambiance and tasting of appetizers, menus, culinary traditions, local ingredients with ancestral criollo corn planting processes, and desserts such as “muégano cholulteca” for local celebrations, ancestral beverages such as mezcal and “cacao foam”, served on contemporary pottery decorated with pre-Hispanic ceramic designs or UNESCO World Heritage Talavera pottery. Visit the local market to discover the ingredients of Mole Poblano, the most representative mestizo dish of Puebla and Mexico, then learn its preparation process. The tasting menu includes one artisan mezcal tasting per participant. As a grand finale comes the beer tour. Participants may optionally evaluate unique businesses or those recommended by the Michelin Guide.
Sources: Puebla Talavera — UNESCO · Michelin Guide Puebla
Key components:
- Networking, dialogue, debate, and international experience exchange.
- Workshop: classroom sessions led by renowned experts and academics.
- WorkLab: immersive tours and experiences with experiential learning in business innovation, experience design, and integration of itineraries and routes in the Magic Town of Cholula (San Andrés and San Pedro Cholula), San Andrés Calpan, and Puebla City.
- Evaluation as a “mystery guest” at unique establishments.
- Application of methodologies and tools from the book Planning Sustainable Gastronomic Tourism Destinations and the Manual of Businesses, Gastronomic and Tourism Products.
- Digital presence strategies and artificial intelligence applications in businesses, routes, and destinations throughout the tourism travel cycle.
- Personalized mentorship from the workshop director with 30 years of experience and proven methodologies in practical cases from gastronomic and tourism destinations across the Americas, Caribbean, Europe, and Asia.
