CEGAHO Faculty

Our faculty

Global expertise, local context in Cholula and Puebla

Antonio Montecinos Torres

Antonio Montecinos Torres

Workshop Director · CEGAHO

Expert in sustainable gastronomic tourism with 30 years of experience. WIPO consultant, UN Tourism Best Tourism Villages Advisory Council member, and author of destination planning methodologies and digital innovation with AI.

Destination planning Intellectual property Digital redesign and AI
Graciela Herrera

Graciela Herrera

WorkLab Coordinator · Experiencias ConSentido

Co-founder of Experiencias ConSentido. Former Public Relations Director at SECTUR Puebla and Tourism Director of the Magic Town of Cholula.

Immersive WorkLab Community tourism Destination operations
Juan Ramón Álvarez

Juan Ramón Álvarez

Expert and academic · SECTUR / CANIRAC Puebla

Former General Promotion Director at SECTUR and member of the Puebla tourism council. President of CANIRAC Puebla State and over 30 years as a professor.

Tourism promotion Restaurant industry Local governance
Dr. María del Carmen Morfín Herrera

Dr. María del Carmen Morfín Herrera

Professor and researcher · UDLAP / CONPEHT

Former Academic Director of the Tourism Department at UDLAP. Former CONPEHT president. Specialist in tourism research and academic training.

Tourism research Academia Public policy
Luis Alonso García

Luis Alonso García

Intellectual property expert · ASIPI

Expert at the Inter-American Association of Intellectual Property (ASIPI). Former Vice Minister of Foreign Trade of Peru and president of the Intellectual Property Chamber at INDECOPI Tribunal.

Intellectual property Foreign trade Brand protection
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