CEGAHO Specialists

Our faculty

Global expertise, local context in Cholula and Puebla

This is the team you'll learn with. Curious about the focus of a session? Ask us.

Antonio Montecinos Torres

Workshop Director · CEGAHO

CEO of the Centro Empresarial Gastronómico Hotelero CEGAHO. Doctor in Tourism. Former member of the UN Tourism Advisory Council for the Best Tourism Villages initiative and representative in the Gastronomy Network for CONPEHT. Expert in Gastronomic Tourism at the World Intellectual Property Organization.

Destination planning Intellectual property Digital redesign and AI

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Graciela Herrera

WorkLab Coordinator · Experiencias ConSentido

Co-founder of Experiencias ConSentido. Former Public Relations Director at SECTUR Puebla State and Tourism Director of the Magic Town of Cholula.

Immersive WorkLab Community tourism Destination operations

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Juan Ramón Álvarez

Expert and academic · SECTUR / CANIRAC Puebla

Former General Promotion Director at SECTUR and member of the Puebla tourism council, president of CANIRAC Puebla State, and over 30 years as a professor at academic institutions.

Tourism promotion Restaurant industry Local governance

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Dr. María del Carmen Morfín Herrera

Professor and researcher · UDLAP / CONPEHT

Former Academic Director of the Tourism Department at UDLAP. Former CONPEHT president. UDLAP professor and specialist in tourism research and academic training.

Tourism research Academia Public policy

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Luis Alonso García Muñoz Nájar

Intellectual property expert · ASIPI / Intrinsĕcus Legal

Expert at the Inter-American Association of Intellectual Property (ASIPI). Former Vice Minister of Foreign Trade of Peru. Has chaired the Intellectual Property Chamber of the INDECOPI Tribunal.

Intellectual property International trade Access to global markets

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Imagine learning with these specialists in Cholula. Message us — we'll show you how the program fits your profile.

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